"Les résultats mobiles de Google n'afficheront plus l'URL d'une page mais un fil d'Ariane qu'il est possible de configurer grâce à de nouvelles balises Schema.org..."

"Use structured data markup on your public website to indicate the preferred name you want Google to display in Search results. You can also provide more than one possible name for your site, and let Google Search algorithms choose between them. Once Google has crawled and indexed the updated page, we can use the provided name in Search results as shown in the screenshot."